About Franki Hobson

Who is she? Is she a bird? Is she a plane? Is she Wonder Woman? NO! Even better! Like many Aussie women, Franki is EVERYTHING! A mum, a best friend, a daughter, a sister, a journalist, a house cleaner … she wears many hats  (and fails miserably often) but loves them all.

Here’s a mini Q&A with her – to, you know, get to know her better.

Q. What’s your secret indulgence when the kids go to sleep?

A. Online homewares shopping while drinking red wine. And binge watching Netflix (Outlander, Vikings, The Last Kingdom)!

Q. What surprises people most about you?

A. I have an enormously curious nature and love of learning (hence my vast journalistic topics), but reading makes me fall asleep. I’m all audio. I’d rather chat to people than read a book.

Franki’s favourite role is being a mum to Maxwell, 9, and Louis, 11 months.

Q. What do you love most about your job?

A. I have access to – and interview – some of the most incredibly talented experts and leaders in their fields. I literally get to drill them with questions – and take away all these pearls of wisdom that I know readers are going to LOVE and learn an enormous amount from!

Q. You were an editor for 15 years. Why did you go freelance?

A. Maxwell was only one when his father and I separated. I felt like I was on a hamster wheel of wake/eat/childcare drop off/work/childcare pick up/sleep/repeat. I never had time to see him perform in his music concert, or at school assembly, or volunteer at the kitchen garden, or bake a cake (actually I still don’t bake cakes!). So, I decided to save myself 2 hours transit time a day and give the freelance world a try – so I could be there for my kids. I’ve been freelance or part-time + freelance ever since. Now, I’m a single mum with two beautiful boys to watch as they tick off their milestones.

Q. How would you describe yourself?

A. I’m 50% like my mum – fierce. Fiercely independent. Fiercely protective of my children. Fiercely committed to any project I take on. And 50% like my dad. Friendly, chatty and genuinely interested in helping other people.


Franki Hobson has more than 19  years’ experience as an editor, journalist and freelance writer. She earned her stripes at Cosmopolitan magazine as the Features Director before becoming Editor of Cosmopolitan Hair & Beauty, Bride, Pregnancy and Health magazines. Franki was also the Editorial Director of Australia’s number one teen magazine, DOLLY, just as emoticons entered the vernacular 🙂 No subject matter is off limits, from parenting (juggling mummy-hood with 1000s of other responsibilities) to health & wellbeing, recipes, relationships, career, cash, homes, beauty, fashion and travel, pregnancy, weddings and more.

Today, Franki is the Editor of women’s lifestyle, parenting and health website frankixo.com, where she continues to write about all the subjects she’s passionate about.

Healthy Parenting Hacks I Swear By

Franki & Maxwell pounding the pavement. Photography by Simona Janek

Freelance editorial:

Franki also freelances for a range of websites including Practical Parenting, Essential Baby, 9Honey (including 9HoneyMums, Style, Home, Kitchen), and Good Food and many more.  Her work has also been featured on Home Beautiful, Better Homes & Gardens, Women’s Health, Men’s Health, Marie Claire, InStyle, New Idea, WHO, Kids Spot, Weight Watchers, Cosmopolitan and more.

About Franki Hobson: her family

Yep, I look look a deliriously tired new mum juggling a nine day old baby with school drops and pick-ups …. because I am! Photography by Simona Janek

Freelance branded content:

Franki also writes branded content for a range of clients, brands and media outlets. Current clients include NINE brands 9Honey, SMH (Traveller, Executive Style, Good Food), Essential Baby, and Pacific Publications Practical Parenting and BHG. Previous clients include Kmart.com.au (conceptualising and writing the stories for from December 2014 to April 2016, The Carousel), Disney (The Carousel), Transport NSW (Fairfax – SMH), Athletes Foot (SMH & The Age – Fairfax), SMEG (Goodfood.com.au – Fairfax), Apply Direct (SMH & The Age – Fairfax), Doltone House (The Carousel), Mortein (The Carousel), Kinsman Homes (Pacific Publications – Home Beautiful), The Chia Company (Pacific Publications – Women’s Health), Samsung (Pacific Publications – Womens Health), Allianz Home Insurance (Pacific Publications – Better Homes & Gardens), Caroma (The Carousel), ING Direct (SMH & The Age – Fairfax), Aptimal (Fairfax), Orthodontics Australia (Fairfax, SMH, Brisbane Times, The Age) and many more.

About Franki Hobson: her family

My heart melts… Me with my newborn, Louis. Photography by Simona Janek

Ambassador roles:

Franki is also a Netflix Ambassador, which means she has a legitimate excuse to curl up on the couch and indulge in The Fast & Furious with her son, Maxwell, 11, when her 21 month-old toddler goes to sleep!

Franki is also an X-Box Ambassador – and currently fumbling her way through a whole new language that includes Fortnite, streaming, Twitch, clans and gaming stations.

I’m 42 And Pregnant! And It Wasn’t An Accident

Franki 17 weeks pregnant. Baby number two, Louis, was born in 2017.  Photography by Simona Janek

Franki Hobson: The Personal Stuff

Franki is mum to Maxwell, 9, and has an 21 month-old deliriously cute toddler named Louis (prn: Loo-eeeeee, as in King Louis of France). When she isn’t juggling the work/mum/blog juggle she is catching up with her beautiful friends (who she thanks the universe daily for).

About Franki Hobson: her family

Franki with baby Louis and her former partner Josh. Front left, Franki’s step-son Daniel and her son Maxwell. Photography by Simona Janek

Want to know more about Franki? Here’s a few personal stories she has shared with her readers …

♥  “Why I’m Spending Christmas Morning With My Ex & His Family”

 I’m 42 And Pregnant! And It Wasn’t An Accident 

  The Birth, The Baby & The Box Of Sparkling Wine

  5 Things I Know About Working On DOLLY Magazine 

 500 Things I Know About Working on Cosmopolitan Magazine

♥ Magazine Closures, Redundency & A New Career

♥ Being A New Mum, Relationship Breakdowns & Finding Me Again

♥ Single Mum? 6 Perks To Take Advantage Of!

♥ Father’s Day! 9 Reasons Why My Dad Is My Superhero…

 Healthy Parenting Hacks I Swear By 

 Mum’s New Brush Stroke Eyebrow Tattoos

 Fraser Island Whale Watching: 16 Top Family Activities

Get social

Follow Franki at:  Facebook: @frankihobsonBlog    Twitter: @Frankihobson  Instagram: @Frankihobson     Youtube: Franki’s Youtube   Email: franki@frankihobson.com