Franki Hobson

Franki Hobson

Franki & her son Maxwell. Photography by Cloud Nine Photography.

About Franki Hobson


Franki Hobson has more than 19  years’ experience as an editor, journalist and freelance writer. She earned her stripes at Cosmopolitan magazine as the Features Director before becoming Editor of Cosmopolitan Hair & Beauty, Bride, Pregnancy and Health magazines. Franki was also the Editorial Director of Australia’s number one teen magazine, DOLLY, just as emoticons entered the vernacular 🙂 No subject matter is off limits, from parenting (juggling mummy-hood with 1000s of other responsibilities) to health & wellbeing, recipes, relationships, career, cash, homes, beauty, fashion and travel, pregnancy, weddings and more.

Today, Franki is the Editor of women’s lifestyle, parenting and health website, where she continues to write about all the subjects she’s passionate about.

Healthy Parenting Hacks I Swear By

Franki & Maxwell pounding the pavement. Photography by Simona Janek

Freelance editorial:

To pay the bills, Franki freelances for a range of websites including The Sydney Morning Herald, The Age and Good Food as well as a range of women’s lifestyle magazines. Her work has been featured on Kids Spot, Essential Baby, The Carousel, Weight Watchers, COSMO and more.

About Franki Hobson: her family

Yep, I look look a deliriously tired new mum juggling a nine day old baby with school drops and pick-ups …. because I am! Photography by Simona Janek

Freelance branded content:

Because she’s not busy enough… Franki also writes branded content for a range of clients and media outlets. Clients have included (conceptualising and writing the stories for from December 2014 to April 2016: The Carousel), Disney (The Carousel), Athletes Foot (SMH & The Age – Fairfax), SMEG ( – Fairfax), Apply Direct (SMH & The Age – Fairfax), Doltone House (The Carousel), Mortein (The Carousel), Caroma (The Carousel) and ING Direct (SMH & The Age – Fairfax), Aptimal (Fairfax) to name a few.

About Franki Hobson: her family

My heart melts… Me with my newborn, Louis. Photography by Simona Janek

Ambassador roles:

Franki is also a Netflix Ambassador, which means she has a legitimate excuse to curl up on the couch and indulge in The Clone Wars with her son, Maxwell, and step-son, Daniel, both 8.

Franki has also just been named X-Box Ambassador and is currently fumbling around with controllers while her kids kick her butt in Minecraft: The Hunger Games.

I’m 42 And Pregnant! And It Wasn’t An Accident

Franki 17 weeks pregnant. Baby number two, Louis, was born in August 2017.  Photography by Simona Janek

Franki Hobson: The Personal Stuff

Franki is mum to Maxwell, 9, step-mum to Daniel, 9 and has a 5 1/2 month-old deliriously cute baby boy named Louis (prn: Loo-eeeeee, as in King Louis of France!).

About Franki Hobson: her family

The family! Franki with baby Louis and her partner Josh. Front left, Franki’s step-son Daniel and her son Maxwell. Photography by Simona Janek

Want to know more about Franki? Here’s a few personal stories she has shared with her readers …

♥  “Why I’m Spending Christmas Morning With My Ex & His Family”

 I’m 42 And Pregnant! And It Wasn’t An Accident 

  The Birth, The Baby & The Box Of Sparkling Wine

  5 Things I Know About Working On DOLLY Magazine 

 500 Things I Know About Working on Cosmopolitan Magazine

♥ Magazine Closures, Redundency & A New Career

♥ Being A New Mum, Relationship Breakdowns & Finding Me Again

♥ Single Mum? 6 Perks To Take Advantage Of!

♥ Father’s Day! 9 Reasons Why My Dad Is My Superhero…

 Healthy Parenting Hacks I Swear By 

 Mum’s New Brush Stroke Eyebrow Tattoos

 Fraser Island Whale Watching: 16 Top Family Activities

Get social

Follow Franki at:

Facebook: @frankihobsonBlog

Twitter: @Frankihobson

Instagram: @Frankihobson

Youtube: Franki’s Youtube