About Franki Hobson
Franki Hobson has more than 19 years’ experience as an editor, journalist and freelance writer. She earned her stripes at Cosmopolitan magazine as the Features Director before becoming Editor of Cosmopolitan Hair & Beauty, Bride, Pregnancy and Health magazines. Franki was also the Editorial Director of Australia’s number one teen magazine, DOLLY, just as emoticons entered the vernacular 🙂 No subject matter is off limits, from parenting (juggling mummy-hood with 1000s of other responsibilities) to health & wellbeing, recipes, relationships, career, cash, homes, beauty, fashion and travel, pregnancy, weddings and more.
Today, Franki is the Editor of women’s lifestyle, parenting and health website frankixo.com, where she continues to write about all the subjects she’s passionate about.
To pay the bills, Franki freelances for a range of websites including The Sydney Morning Herald, The Age and Good Food as well as a range of women’s lifestyle magazines. Her work has been featured on Kids Spot, Essential Baby, The Carousel, Weight Watchers, COSMO and more.
Freelance branded content:
Because she’s not busy enough… Franki also writes branded content for a range of clients and media outlets. Clients have included Kmart.com.au (conceptualising and writing the stories for from December 2014 to April 2016: The Carousel), Disney (The Carousel), Athletes Foot (SMH & The Age – Fairfax), SMEG (Goodfood.com.au – Fairfax), Apply Direct (SMH & The Age – Fairfax), Doltone House (The Carousel), Mortein (The Carousel), Caroma (The Carousel) and ING Direct (SMH & The Age – Fairfax), Aptimal (Fairfax) to name a few.
Franki is also a Netflix Ambassador, which means she has a legitimate excuse to curl up on the couch and indulge in The Clone Wars with her son, Maxwell, and step-son, Daniel, both 8.
Franki has also just been named X-Box Ambassador and is currently fumbling around with controllers while her kids kick her butt in Minecraft: The Hunger Games.
Franki Hobson: The Personal Stuff
Franki is mum to Maxwell, 9, step-mum to Daniel, 9 and has a 5 1/2 month-old deliriously cute baby boy named Louis (prn: Loo-eeeeee, as in King Louis of France!).
Want to know more about Franki? Here’s a few personal stories she has shared with her readers …
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Youtube: Franki’s Youtube